CHANNEL DIRECTOR · TAMPA BAY

I build channel programs that produce revenue.

I recruit, enable, and grow MSP, VAR, and distributor partners across cybersecurity, data protection, and cloud infrastructure. For more than ten years, I’ve turned partner relationships into partner programs with structure, accountability, and a pipeline you can measure.

Erica Wade, Channel Director

Results

10 to ~70

Partners in the program after my first year at CloudSyntrix

6.5x

Growth in partner-sourced closed-won value, year one

$1.3M

Largest single sale in Heimdal Security history, closed through the channel

3

Partner programs built from the ground floor

What I build for a channel team

Structure

Partner tiering, intake standards, and attribution in the CRM, so leadership can see which partners drive revenue and where to invest.

Rhythm

Standing partner cadences, monthly opportunity trackers, and business reviews that keep partners active long after the agreement is signed.

Revenue

Partners recruited for their ability to source deals, and deals worked side by side with them through close.

Partner relationships I’ve built and managed include SHI, TD SYNNEX, CDW, WWT, ePlus, and Pomeroy.

Building a channel team? Let’s talk.