About Erica
I’ve spent more than ten years in technology sales and channel development, most of it building partner programs where there wasn’t one yet.
At CloudSyntrix, I inherited a ten-partner book and a CRM that couldn’t show which partner sourced which deal. Over the next year, I built the structure around those relationships: partner tiering, intake standards, attribution in HubSpot, standing cadences, and monthly opportunity trackers for our largest partners. The program grew to about 70 partners, and partner-sourced closed-won value grew 6.5 times. I was hired to run the channel. Today I lead both the channel and business development teams.
Before CloudSyntrix, I built channel motions at Heimdal Security across North and South America, recruiting MSPs, VARs, and three new distributors, and closing the largest single sale in the company’s history at $1.3 million. At Oxygen Forensics, I managed more than 40 resellers serving government buyers including the FBI, DOD, and NYPD.
A theater degree in a channel role
My degree is in theater. I captained my college speech and debate team and took first place at nationals in dramatic speech. People are sometimes surprised by that. Channel work happens in rooms: a partner principal deciding whether to put your name in front of their best customer, or a business review where the numbers need a clear story. Reading a room and holding one is a large part of the job.
Community
I’m based in the Tampa Bay area, where I’m a founding member of the Florida CompTIA branch. Outside of work, I’ve raised service dog puppies for Canine Companions.
About Erica
I’ve spent more than ten years in technology sales and channel development, most of it building partner programs where there wasn’t one yet.
At CloudSyntrix, I inherited a ten-partner book and a CRM that couldn’t show which partner sourced which deal. Over the next year, I built the structure around those relationships: partner tiering, intake standards, attribution in HubSpot, standing cadences, and monthly opportunity trackers for our largest partners. The program grew to about 70 partners, and partner-sourced closed-won value grew 6.5 times. I was hired to run the channel. Today I lead both the channel and business development teams.
Before CloudSyntrix, I built channel motions at Heimdal Security across North and South America, recruiting MSPs, VARs, and three new distributors, and closing the largest single sale in the company’s history at $1.3 million. At Oxygen Forensics, I managed more than 40 resellers serving government buyers including the FBI, DOD, and NYPD.
A theater degree in a channel role
My degree is in theater. I captained my college speech and debate team and took first place at nationals in dramatic speech. People are sometimes surprised by that. Channel work happens in rooms: a partner principal deciding whether to put your name in front of their best customer, or a business review where the numbers need a clear story. Reading a room and holding one is a large part of the job.
Community
I’m based in the Tampa Bay area, where I’m a founding member of the Florida CompTIA branch. Outside of work, I’ve raised service dog puppies for Canine Companions.